Professor of the Practice — Starting January 2022
Department of Art + Design
Lee Moreau is a service and experience designer, the founder of Other Tomorrows – a design and strategy consultancy – and a Visiting Lecturer at MIT. Moreau combines rigorous design research with a broad industry experience with the world’s most premier companies and institutions. Service and experience design is a young field, and Moreau has helped shaping it from its beginnings.
As an architect turned strategist, Moreau melds a unique capacity for complex systems thinking with a deeply empathic perspective, which he uses to critically engage and reimagine the contemporary world. Through creative consulting engagements, he helps his clients lead efforts to understand their customers’ needs and values, create new offerings and experiences, and foster cultural change within their organizations.
Moreau has led service and experience design projects for a diverse group of clients—such as Southwest Airlines, BBVA, Google, P&G, Nike, Chili’s, Kerzner International, Novartis, Mercy Health System, Kaiser-Permanente, and the American Red Cross —that blur the boundaries between content and experience. Through research, analysis, and imagination, Moreau helps his clients understand their entanglement within their own complex set of cultural, material, and economic circumstances. Prior to forming Other Tomorrows, Moreau was VP, Design at Continuum, Director of Environments at 2×4, and worked as a designer at IDEO and at the Rockwell Group. Prior to starting as a Visiting Lecturer at MIT in 2017 where he teaches courses on human-centered design and design across scales, Moreau taught design courses at Northeastern University in both the Department of Architecture and the College of Arts, Media and Design, including the 300-student lecture class Understanding Design.
Moreau has received multiple awards, including 2018 IDSA IDEA Gold Award for Service Design, the 2018 SDN Service Design Award, and awards from the Graham Foundation and the NY Architectural League. He serves on several boards and advisory councils, including the Dubai Institute of Design and Innovation (2016-18) and the Emerald Necklace Conservancy Board of Directors (2017-22). He speaks frequently and globally to industry, corporate, and academic audiences in venues such as SXSW, the MIT Media Lab, the AIGA, Harvard Business School, Yale School of Management, the Bauhaus Dessau, NEXT Berlin, Barcelona Building Innovation Symposium, Swissnex, EXPO Milano, the MIT School of Architecture, the Innovation Learning Network, and the Seoul Design Festival.