The arts and cultural industries are key drivers of each nation’s economy, contributing more than $730 billion annually in the United States alone. While the economic impact of the arts and cultural industries can be measured, their social impacts are often underestimated. Music, dance, visual art, and theatre are critical to how we perceive, interpret, and critique the world and people around us. The arts articulate our beliefs, politics, familial and community ties, and history.

Arts administrators are the bridge between creative practitioners and audiences, and between arts institutions and supportive stakeholders. In today’s digitally driven, highly competitive, and increasingly global economy, traditional institutions for visual and performing arts face critical sustainability challenges. Leaders in the arts must adopt the creative thinking and problem-solving skills of an entrepreneur, in order to envision new models for creative practice, audience engagement, and funding. 

The graduate programs in Arts Administration and Cultural Entrepreneurship (AACE) prepare arts leaders to both convey the human necessity of creative expression and apply creative thinking to manage resources, inspire audience engagement, and sustain financial support. The arts, and audience opportunities to experience them, are more dynamic and diverse than ever before, flourishing in major arts institutions as well as non-hierarchical organizations, from artist-run spaces and community organizations to annual festivals and pop-up exhibitions. It is time for a transformation in leadership training that matches the ingenuity of today’s most exciting experiments in music, dance, theatre, and the visual arts. Arts leaders must be equipped with the administrative, analytical, and technological skill sets necessary to excel within the complex, interdependent arts ecosystem. 

The AACE curriculum is designed to meet the changing needs of arts leaders, from administrators in arts institutions to creative practitioners and entrepreneurs eager to make their art start-up a reality. The program focuses on leadership innovation in a range of performance, visual arts, and cultural organizations. As an intellectual and practical course of study that merges the expertise of academics, creative professionals, administrators, and entrepreneurs, the program’s aim is to support sustainable creative practice.

The Master of Science and Graduate Certificates in Arts Administration + Cultural Entrepreneurship are conveniently offered 100% online, though students may also choose from a selection of on-campus electives.  Please note that the AACE program offerings do not meet international student visa requirements. 

The Master of Science in Arts Administration + Cultural Entrepreneurship challenges students to create diverse, viable, and sustainable projects and organizations; use entrepreneurial practices to develop and deploy new arts-focused business and analytical skills; and design innovative strategic planning and engagement strategies. Course and project work embeds experiential opportunities to explore and demonstrate transformational arts management approaches.

Curriculum

The MS consists of 30 credit hours. Students may complete the entire program online or choose from a selection of on-campus electives offered through the College of Arts, Media and Design and D’Amore McKim School of Business.

Required Courses (18 credit hours)

  • AACE 6000 Arts and Culture Organizational Leadership (3 CH)
  • AACE 6010 Planning for Arts and Cultural Organizations (3 CH)
  • AACE 6020 Experiential Study in Arts Administration (3 CH)
  • AACE 6200 Programming and Community Engagement for Cultural Entrepreneurs (3 CH)
  • AACE 6210 Building Value Through Cultural Enterprise (3 CH)
  • AACE 6220 Experiential Study in Cultural Entrepreneurship (3 CH)*

 Electives (12 credit hours)

Arts Administration Directed Elective
Complete one of the following:

  • AACE 6100 Marketing and Promotion for the Arts (3 CH)*
  • AACE 6110 Information Technology for Arts and Cultural Organizations (3 CH)
  • AACE 6120 Sustainable Funding for the Arts (3 CH)*

Cultural Entrepreneurship Directed Elective
Complete one of the following:

  • ENTR 6210 Managing Operations for Early Stage Ventures (3 CH)
  • ENTR 6212 Business Planning for New Ventures (3 CH)
  • ENTR 6214 Social Enterprise (3 CH)**
  • ENTR 6216 Global Social Entrepreneurship and Innovation (3 CH)
  • ENTR 6218 Business Model Design and Innovation (3 CH)**
  • TECE 6222 Emerging and Disruptive Technologies (3 CH)**
  • TECE 6250 Lean Design and Development (3 CH)**

Experiential Electives in Arts Leadership
Complete two of the following courses not already taken to fulfill the requirements above:

  • AACE 6100 Marketing and Promotion for the Arts (3 CH)*
  • AACE 6110 Information Technology for Arts and Cultural Organizations (3 CH)
  • AACE 6120 Sustainable Funding for the Arts (3 CH)*
  • AACE Advocacy and the Arts (3 CH)*
  • AACE Innovative Approaches to Audience Engagement (3 CH)*
  • ARTG 6310 Design for Behavior and Experience (4 CH)**
  • MUSI 5540 Special Topics in Music Industry (3 CH)**
  • MUSI 6000 Management of Music Organizations (3 CH)**
  • MUSI 6300 Intellectual Property for Music Management (3 CH)**
  • MUSI 6400 Marketing Strategies in the Music Industry (3 CH)**

*Courses in development for 2019

**Courses available at the Boston campus only

 

Sample Course Materials

 

Course Descriptions

 

 

Today’s arts sector is more vital and dynamic than ever, flourishing in both arts institutions and “non-hierarchical organizations,” from artist-run spaces to community organizations. This context, paired with changes in the funding climate over the past 30 years, has generated a need to transform leadership training in the arts. Creative thinkers must be equipped with administrative, analytical, entrepreneurial, and technological skill sets to work within the complex, interdependent arts and cultural ecosystem.

The Graduate Certificate in Arts Administration offers an interdisciplinary graduate program focused on leadership innovation in performance, visual arts, cultural, and community organizations. 

The program challenges students to create diverse, viable, and sustainable arts and culture projects and organizations; to use entrepreneurial practices in order to create transformation; to develop and deploy new arts and culture sector-focused business and analytical skills; and to design innovative planning and engagement strategies. Course and project work embeds experiential opportunities to explore and demonstrate transformational arts management approaches. 

Curriculum

The certificate program consists of twelve credit hours.  Students take three core courses and select one directed elective.

Required Courses:

  • AACE 6000 Arts and Culture Organizational Leadership (3 CH)
  • AACE 6010 Planning for Arts and Cultural Organizations (3 CH)
  • AACE 6020 Experiential Study in Arts Administration (3 CH)

Electives

  • AACE 6110 Information Technology for Arts and Cultural Organizations (3 CH)
  • AACE 6200 Programming and Community Engagement for Cultural Entrepreneurs (3 CH)
  • AACE 6210 Building Value Through Cultural Enterprise (3 CH)
Sample Course Materials Course Descriptions

 

The total tuition for the Graduate Certificate in Arts Administration is approximately $11,180, based on the 2017 – 2018 tuition rate.  This amount is inclusive of a 35% tuition scholarship.

Cultural entrepreneurs combine their passion for creative and cultural products and programs with creative, out-of-the-box thinking to forge the resilience of the arts sectors and the wider communities they serve. Cultural entrepreneurs employ innovative approaches to audience engagement—like a roving theater company, pop-up museum, or smartphone app for artistic collaboration—to deliver artistic value to wide and diverse audiences and make a positive social, environmental, and economic impact. Today’s cultural entrepreneurs operate in diverse professional environments, from consulting for organizational transformation to launching a creative startup. By understanding community impacts and activating a range of cultural and creative experiences, cultural entrepreneurs play a crucial role in ensuring the vitality of artistic engagement, advancing community goals, and strengthening society. 

The Graduate Certificate in Cultural Entrepreneurship empowers students with a critical, creative perspective on arts programming and management and a myriad of creative management tools that harness new technologies for artistic engagement. 

The program prepares students to become innovators in a range of artistic and cultural disciplines, from music, visual art, theater, and dance to community-building and transformation. The curriculum offers students the opportunity to identify opportunities for evolution in the arts and cultural sectors and to develop critical, creative practices; leadership acumen; and skill sets in arts management, strategic planning, and performance analysis to conceive and implement creative, cultural programming for community engagement and positive impact.  

Curriculum

The certificate program consists of twelve credit hours.  Students take three core courses and select one directed elective.

Required Courses:

  • AACE 6200 Programming and Community Engagement for Cultural Entrepreneurs (3 CH)
  • AACE 6210 Building Value Through Cultural Enterprise (3 CH)*
  • AACE 6220 Experiential Study in Cultural Entrepreneurship (3 CH)*

Electives

  • AACE 6000 Arts and Culture Organizational Leadership (3 CH)
  • AACE 6010 Planning for Arts and Cultural Organizations (3 CH)
  • AACE 6110 Information Technology for Arts and Cultural Organizations (3 CH)
  • ENTR 6212 Business Planning for New Ventures (3 CH)

*Courses in development for 2019

Sample Course Materials Course Descriptions

 

The total tuition for the Graduate Certificate in Cultural Entrepreneurship is approximately $11,180, based on the 2017 – 2018 tuition rate.  This amount is inclusive of a 35% tuition scholarship.

Faculty

Rebekah E. Moore, MA, PhD, Graduate Program Coordinator

Diana Arcadipone, MFA, Lecturer

Brooke DiGiovanni Evans, Ed.M., Lecturer

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Darren Evans, MA, Theatre Operations Specialist; Lecturer

 

Beau Kenyon, MA, Lecturer

Robert Lyons, MBA, Lecturer

Admissions

Please visit the CAMD Graduate Studies website for detailed admission information including a listing of required application materials and answers to frequently asked questions.