Urban Retail

In the not so distant past, the rise of the shopping mall captured retail and pulled it into the suburbs where rent was lower and automobiles were prevalent. This make the shopping mall the de facto standard for retail. In more recent years, retail has returned to the city center making the urban experience dependent on the retail experience. The city provides the individual store more opportunities to make a sale; there is more money per square foot due to the density and also more pedestrian traffic, aka window shopping.