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The importance of Generation Z

Brooke Foucault Welles, Assistant Professor of Communication Studies, was interviewed by The Boston Globe about teenagers’ newfound purchasing power and how that affects marketing campaigns from businesses.

To the older consumers, it’s more obvious a product is being advertised when brands post content on social media. But teens do not see it this way, said Brooke Foucault Welles.

Read the full story at The Boston Globe

Featured image via The Boston Globe