Once upon a time, “doing content” meant calling in a writer to fill in the blanks on wireframes.
These days, content strategists are getting involved at the earliest stages of projects, from sales calls to kickoffs. In this session, Senior Content Strategist Dana Ortegon will show you what the content-first approach to design looks like at Mad*Pow, and walk you through their most popular content workshop activity. Working in teams, you’ll create a Message Architecture for a sample project/client and explore how it might inform future design and content decisions.
This event is open to everyone, so join us this Thursday for some pizza and some sweet, sweet content strategizing!
Organized by Scout.