• Communication Studies

Jacob Depue

Assistant Teaching Professor

Dr. Jacob Depue is a Lecturer in the Department of Communication Studies. Prior to joining Northeastern, Dr. Depue worked for three years as a program evaluator at Professional Data Analysts in Minneapolis, MN, where he evaluated health communication media campaigns.

Dr. Depue received his B.A. in psychology (neuroscience core) from Macalester College in 2004, graduating with honors. He received his Ph.D. from the University of Minnesota’s School of Journalism and Mass Communication. He successfully defended his dissertation, Why People Talk About Antismoking Media Content and the Implications for Health Communication Campaigns in 2012.

Dr. Depue’s research focuses on health and political communication. He is interested in health campaign evaluation and the ways in which interpersonal communication facilitate diffusion of media messages. His work has been published in Social Marketing Quarterly, Annals of Behavioral Medicine, and Communication Research. He has also presented his research at a number of national communication conferences, and has served as a reviewer for Health Communication.

In the Department of Communication Studies, Dr. Depue teaches courses in advertising , research methods and health communication. Prior to joining the department, he taught at the University of Minnesota

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  • PhD--University of Minnesota

Professional Experience

  • Campaign Evaluator--Professional Data Analysts, Minneapolis, Minnesota

Past Clients

  • Minnesota Department of Health
  • Florida Department of Health
  • Ohio Department of Health
  • ClearWay Minnesota

Courses Taught

  • Advertising Practices
  • Health Communication Campaigns
  • Methods and Research in Communication

Research/Publications Highlights

• Depue, J., Southwell, B.G., Betzner, A.B., Walsh, B. (2014). Encoded exposure to tobacco use in social media predicts subsequent smoking behavior. American Journal of Health Promotion, 29 (4), 259-261.


• Luxenberg, M.G., greenseid, L.O., Depue, J., Mowery, A.D., Dreher, M.C., Larsen, L.S.,Schillo, B.A. A Comparison of Two Methods for Assessing Awareness of Antitobacco Television Advertisements. Tobacco Control. Published online February 23, 2015


• Southwell, B.G., Depue, J., Gilkerson, N., Friedenberg, L. (2010). Aging and the questionable validity of recognition based exposure measurement. Communication Research, 37(5), 603-619.

Research Interests

  • advertising
  • Health Communication
  • Political Communication