• Art + Design

Magy Seif El-Nasr

Associate Professor

Dr. Seif El-Nasr earned her Ph.D. from Northwestern University in Computer Science. Her research focuses on two goals (a) developing automated tools and techniques for authoring, adapting, and personalizing virtual environments (e.g., interactive narrative, believable characters, and visuals), and (b) developing methodologies to model and understand players’ behaviors and motivations through the development of novel mixed-methods approaches that use in-depth behavior mining and visual analytics tools.

She recently published the first book on the subject of game analytics, called Game Analytics: Maximizing the Value of Player Data. Her work is internationally known and cited in several game industry books, including Programming Believable Characters for Computer Games (Game Development Series) and Real-time Cinematography for Games. She has received several awards and recognition within the game research community. Notably, she received four Best Paper Awards and several citations in industry books and magazines. She is on the editorial board of: IEEE Transactions on Computational Intelligence and Artificial Intelligence in Games and IEEE Transactions on Affective Computing.

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  • PhD


  • · Melcer, E., Nguyen, T., Chen, Z., Canossa, A., Seif El-Nasr, M. and Isbister, K. (2015). Games
  • Research Today: Analyzing the Academic Landscape 2000-2014. Foundations of Digital Games.
  • · Nguyen, T., Seif El-Nasr, M., and Canossa, A. (2015). Glyph: Visualization Tool for Understanding Problem Solving Strategies in Puzzle Games. Foundations of Digital Games.
  • · Seif El-Nasr, M. and Horswill, I. (2003). Real-Time Lighting Design for Interactive Narrative. International Conference on Virtual Storytelling, pp. 12-20, France, November.
  • · Seif El-Nasr, M., Ioerger, T., and Yen, J. (1999). PETEEI: A PET with Evolving Emotional Intelligence. Autonomous Agents99, pp. 219-257, Seattle, WA.

Courses Taught

  • Game User Research
  • Game Analytics

Research Interests

  • Game Analytics
  • Game Artificial Intelligence
  • Game Data Mining
  • Game User Research