Student Reporting

Fenway Health targets audience through social media ads

Fenway Health, a nonprofit organization of four clinics, is taking a new approach in its ongoing campaign to reach gay and bisexual men to encourage them to get free and rapid HIV testing. The organization is using social media ads that invite men to get tested. Fenway Health provides HIV and AIDS testing and treatment along with other services. In her October 24 article in the Fenway Kenmore edition of Your Town, journalism student Jessica C. Mendoza reports that social media is “…a critical way of reaching out to these high-risk communities. Mendoza is a student in Lisa Chedekel’s “Reporting for Your Town Class..”

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Photo by Jessica Mendoza.