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A niche market makes print viable

School of Journalism Assistant Professor John Wihbey gave his thoughts on Yankee Magazine’s success in an age where print newspapers and magazines are becoming increasingly scarce.

“[Yankee Magazine has] a virtual lockdown on a certain niche — vacation, food, and travel for a particular region. … A decent analog might be vinyl records, which have a retro, vintage appeal among a certain crowd,” said Wihbey.

Read the full story at The Boston Globe