Public Relations Principles (JRNL 3426) is an essential course for students who are interested in public relations as a career, for aspiring journalists who need to know how to work with public relations professionals or students who simply want to learn how public relations activities help support an organization’s goals. This class is focused on learning skills, such as writing for the media, program planning, crisis planning and research and academics, such as the rich history of public relations, ethics, and law.