Michelle Conceison, MBA
Assistant Academic Specialist, Music Industry
Michelle Conceison is an experienced artist manager, marketing professional, and music industry entrepreneur, with concentrated expertise in international marketing, digital media programs management, and new media analytics. In addition to teaching at the Northeastern University Music Department, she is an Adjunct Professor of Marketing in the Simmons School of Management MBA program, has previously taught undergraduate Media & Communications at Tufts University, and assisted in teaching Creative Writing at University of California at Berkeley.
Her particular area of music experience and stature is in the contemporary and traditional Folk and Roots music scene. Conceison is the Vice President of the Board of Directors of Folk Alliance International. She has mentored and and is a frequent speaker and moderator on panels at music industry events including ASCAP Expo, Folk Alliance International, Americana Music Conference, Ontario Council of Folk Festivals, Falcon Ridge Folk Festival, and Northeast Regional Folk Alliance.
A veteran of ad agencies in Boston, Chicago, New York and San Francisco, before her life in music, Conceison worked with major brands including AT&T, Bank of America, General Motors, Adidas, Timberland, eMusic, Sirius/XM, and Musician’s Friend (Guitar Center) (full list below). She bought some of the first keywords Google sold in 1999 while working in San Francisco. As a VP Director of Media, Conceison built up and led Search practices at industry leading agencies Arnold/MPG/Media Contacts and Digitas in Boston and Starcom Worldwide in Chicago. She has managed teams through consolidation and rampant growth in the Search and Social Media landscape over the last several years, has been involved in nearly every innovative beta test that has occurred to form the industry as it is today, and has planned and run small, medium, large and mammoth media programs. She is well-known and respected in the Search Marketing & Digital Media industry and has won many awards for her work.
Conceison first applied her marketing and management skills in music after stumbling upon Boston singer-songwriter Rachel McCartney busking in the Davis Square, Somerville MBTA station. A friendship and partnership kindled in February of 2001, led to Conceison managing McCartney – providing her with services including business management, marketing, web design and development, booking, publicity, radio promotion, festival promotion, event planning, merchandise order fulfillment, and distribution.
She “dreamed up” Market Monkeys while at Simmons School of Management in Boston getting her MBA in 2003. Her graduate research was focused on International Marketing and Music Management. In an independent study she conducted with counsel of professors at both Simmons School of Management and Berklee School of Music, Conceison outlined the history of technology advancement in the record industry and projected the future of record label organizations, services, and more specifically forward-thinking contract negotiation structures given the impact the Internet was having on music revenue streams.
In 2006, she won the inaugural Silverman Business Plan Competition for her plan for Market Monkeys – a music company for the future. She continued to work in advertising while managing and promoting artists including Rachel McCartney, Meg Hutchinson and Susan Werner, and getting Market Monkeys off the ground. In 2009, she left advertising to pursue music full-time and grow the company.
Music industry veterans and newbies alike call on Market Monkeys to understand how to leverage new media, to learn the best practices in social and modern fan engagement, to refine their retail and eCommerce operations, and to ultimately get their music into new ears. Market Monkeys currently manages Canadian global artist Rose Cousins – and handles marketing for clients including musicians Anne Heaton, Meg Hutchinson, The Pines, Winterbloom, Lucy Kaplansky, Natalia Zukerman, Dala, Fred, Caroline Herring, Noelie McDonnell, Erin McKeown, Garrison Starr, author Scott Alarik, actor Jennifer Plante, and booking agency The Roots Agency.
Over the years, Conceison has worked with consumer brand clients across all major industries including…
- Music & Entertainment: Musician’s Friend (Guitar Center), eMusic, XM/Sirius Satellite Radio, Newline Cinema, The OC, Razor & Tie Direct
- Tech, Telecom & Electronics: AT&T (Cingular), T-Mobile, RadioShack, Hewlett Packard, Vonage
- Apparel: Timberland, Swatch, Adidas, Bluefly, Brooks Brothers, Casual Corner, Petite Sophisticate, August Max, Carolee
- Retail Goods: Stop and Shop, Webvan, Franklin Covey, Goodyear, Dunlop, Rand McNally
- Automotive: General Motors, EV1, Saturn, Pontiac, Autozone
- Travel: Choice Hotels, Royal Caribbean, Amtrak, America West Airlines, Delta Airlines
- Financial Services: Bank of America, Fidelity, Barclays Global Investors, AARP, Morgan Stanley, Thomson Financial, Omgeo
- BioTech: Oxigene, AspenTech, Gemini Genomics/Sequenom, Novartis, Shlemberger
- Publishing: The Economist, AOL, Curve Magazine