Danny Hentz, a graduate student in the School of Journalism, published an analysis of the size and scope of two months’ worth of climate change coverage in Columbia Journalism Review. Using a data set of 650 articles from major news outlets, Hentz classified the coverage by type – opinion, hard news or enterprise – and showed that media attention waned within days of a climate report being published. That’s unfortunate for a topic as urgent as climate change, Hentz writes, because “it’s our responsibility as storytellers to digest and parcel out every scrap of detail from these reports for the reader, so that we can affect the change necessary to avoid having those somewhat sexy disaster stories down the road. And we can’t stop until we’ve tipped the scale of doubt.”
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