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As the annual South By Southwest festival reaches a huge milestone in celebrating its 30th anniversary this year, the SXSW student team decided to round out 30 of their personal favorite artists of the festival and write short bits about what makes them stand out from the rest of the pack. With past success stories including artists such as The White Stripes, John Mayer, Alabama Shakes and M.I.A, be sure to check out our list of favorites before they explode onto the airwaves in the coming years.

And as SXSW comes to a close, the #NUsxsw offers the last 6 artists to complete their 30 Years, 30 Artists playlist. You can find all of the playlists and more about the student team here.


WillJosephCook

25. WILL JOSEPH COOK

Location: Kent, United Kingdon
Genre: Singer / Songwriter

Will Joseph Cook has cited his inspirations being from the likes of Vampire Weekend, Phoenix, MGMT but over time his influences soon expanded to encompass everything from Paul Simon to Odd Future. Though these may not be a prominent influence in his songwriting, they do speak to the multitude of sounds Cook is able to combine into his tracks. These combinations of blues, folk and soul have contributed to the his success and to the backing of BBC Introducing. Cook’s biggest break so far came when he played Glastonbury just days after finishing his final exams (much like Lapsley). Will Joseph Cook’s richly earnest lyrics and catchy hooks are enough alone to check him out

Rejjii

26. REJJIE SNOW

Location: Dublin, Ireland
Genre: Hip Hop / Rap

With essence of Tyler the Creator, Rejjie Snow has breaking the mold for irish rap. He cited to have been rhyming since he was just a kid in Dublin. After moving to Georgia at 17 on a soccer scholarship, he decided to pursue music instead and dropped his experimental first mixtape, ‘Rejovich’. The EP introduced the world to his surreal style and villainous eloquence, quickly amassing over 6.4 million plays. Two years later, Rejjie Snow made his proper international debut with ‘All Around the World’ via Honeymoon, the Brooklyn-based imprint of Lyor Cohen’s 300.

Whitney

27. WHITNEY

Location: Chicago, Illinois
Genre: Folk / Indie Rock

The Chicago group is led by members Max Kakacek (formerly of Smith Westerns) and Julien Ehrlich (formerly of Unknown Mortal Orchestra). Along the way they picked up trumpeter/producer Will Miller and a handful of other talented musicians. Whitney is a band that has been touring around the country strictly off of former reputation, word of mouth, and one single. They provide folksy daydreams. Dreamy folk songs. Psychedelic acoustic pop music stuck in the past. Americana that makes you feel warm, that makes you tap your toe on your porch. Music your dad is sure to enjoy over a beer with you. Secretly Canadian and Lead Riders have teamed up to present vital new music from exciting newcomers Whitney who are offering a first glimpse of what’s to come in 2016 with “No Woman.”

Lapsley

28. LÅPSLEY

Location: London, United Kingdon
Genre: Electronic Pop

Låpsley’s minimalist electro pop radiates an intimate warmth, fueled by her heartfelt lyrics. Born Holly Lapsley Fletcher in Southport, the 18-year-old is a multi-instrumentalist with a classical background, playing the oboe, piano and guitar. Her ethereal songs were discovered by the most organic of processes – a handful of people engaging so closely with it they couldn’t help but pass them on, write about them or play them. Her achingly beautiful voice wowed the BBC Introducing crowd at Glastonbury 2014 and over the course of 2014 she has become one of the most hotly-tipped new UK artists around.

Watch WRBB’s On-Air Interview with Låpsley!

Lapsley – Interview with WRBB from WRBB 104.9 FM on Vimeo.

TheWeatherStation

29. THE WEATHER STATION

Location: Toronto, Canada
Genre: Folk

Tamara Lindeman fronts The Weather Station, which now includes 3 other members. The canadians have just put out their third full-length, Loyalty which was released on May 5, 2015. Lindeman presents a very introspective album that captives from start to finish and her storytelling and fragile voice have gained her acclaim from the likes of Pitchfork.

“Plain but elegant, simple but intricate… Her songs feel very much like attempts to understand and appreciate the world in spite of its bitter ills; like the most basic forms of folk music, a term Lindeman readily embraces, they come with intent and aim.” – Pitchfork

Gallant

30. GALLANT

Location: Los Angeles, California
Genre: RnB

Christopher Gallant began recording songs in middle school to parse his teen emotions. After graduating from New York University, he moved to Los Angeles and was discovered by manager Jake Udell, the man behind EDM breakouts Krewella and Zhu. Udell says he was driven to tears by Gallant’s soaring falsetto, sleek hooks and deep songwriting, which draw upon diverse influences from Babyface to Incubus. His single, “Weight in Gold”, was played by Zane Lowe on Beats 1’s first air date in June 2015. Gallant has an interesting palette, from collaborating with Singer/Songwriter Sufjan Stevens and covering the Foo Fighters. Based on this eclectic range of sound his releases his SXSW is sure to surprise.


THE FULL 30 YEARS, 30 ARTISTS PLAYLIST