Art + Design
Graphic and Information Design, BFA
Create messages and meaning using visual form and the integration of text, image and data.
Design is the practice-based discipline that poses important questions about—and provides significant answers to—how we live. Designers are needed when we don’t know what is needed as well as when we think we do. Designers propose alternative futures and create new choices using principles and processes to create, compose, and construct meaning in diverse knowledge fields. Designers seek a broad understanding of principles and systems of perception, communication, and action. Graphic designers exploit rules of visual composition, form, and pattern to construct narratives or to command attention. Their work often has a persuasive intent. Information designers visualize concepts and data to enhance human understanding of complex and vital knowledge. Their work often has an enlightening or instructive intent.
design and media sectors
Ronik Design + Development, Sametz Blackstone Associates Inc, Rue Gilt Groupe, BounceX, Ifactory Inc., JCDecaux North America, Mullen Advertising Inc, NBC Universal, Unispaceb Smartwebs, Inc., AutoDesk, Hubspot, Ogilvy, IDEO
news and publishing sectors
The Boston Globe LLC, Patriot Ledger, Harvard Business Publishing, HMH Books and Media
The Museum of Fine Arts, Boch Center
food and beverage sectors
America's Test Kitchen, Kind LLC, Best Bees Company, BevSpot Inc., The Boston Beer Company, Inc
fashion and travel sectors
New Balance Athletic Shoe Inc, Reebok International Ltd., Wayfair, The TJX Companies, Inc., Trip Advisor LLC
government and civic sectors
City of Boston, City of Cambridge, Boston Neighborhood Network, Massachusetts Convention Center Authority, MassDOT/MBTA
health care and pharmaceutical sectors
Brigham and Women's Hospital, Broad Institute of MIT and Harvard, Dana-Farber Cancer Institute, Inc., Massachusetts General Hospital, Imprivata, Inc., Vertex Pharmaceuticals
NU Center for Advancing Teaching and Learning through Research, edX, EF Education First, WGBH Educational Foundation
financial and business sector
Commonwealth Financial Network, Fidelity Investments, John Hancock, MFS Investment Management, State Street Corporation, Thomson Reuters, The Boston Consulting Group International Inc, Talent Acquisition Group
Futurist Product Designer
Strategist Service Designer
User Experience Designer
User Experience Manager
- creative problem-solving
- critical thinking
- data analysis
- design research
- design software
- experience mapping
- graphic representation
- human factors
- information design
- project management
- problem framing
- rapid prototyping
- technical skills
- UI/UX design
- user stories
- user testing
- verbal and written communication
- visual synthesis
1.Apply iterative design processes to create, revise, evaluate, and develop effective prototypes and innovative solutions.
2. Engage human-centered design research methods and systems thinking to identify and understand values, goals, motivations of intended audiences as a mode of inquiry, question framing and guide to action.
3. Develop a high level of craft and technical skills in a relevant range of media and tools and effectively weigh applicability for intended audiences and outcomes.
4. Develop and realize intent, concept and content with awareness of context and consequence.
5. Implement visual patterns incorporating text, image, diagram including temporal and spatial representations to recognize, categorize, and articulate significant form and meaning
6. Employ and embody ethical practices, team and cross-disciplinary collaboration, and effective communication and presentation skills.
7. Apply relevant communication theories and principles and appreciate the pervasive and long-term impact of design decisions on people and societies.
Graphic and Information Design learning outcomes
- 1. Integrate verbal and visual content in a way that is complementary, not redundant, to construct complex visual/verbal messages.
- 2. Utilize information and nomenclature systems, organizational grids, hierarchy, and sequence to offer audiences access to complex topics and sense making.
- 3. Discern the ethical implications of subjective vs. objective design, and demonstrate ability to construct content along the persuasive/informative continuum according to the needs of an audience, expectations of a client, or self-initiative.