Art + Design

Graphic and Information Design, BFA

Create messages and meaning using visual form and the integration of text, image and data.

Design is the practice-based discipline that poses important questions about—and provides significant answers to—how we live. Designers are needed when we don’t know what is needed as well as when we think we do. Designers propose alternative futures and create new choices using principles and processes to create, compose, and construct meaning in diverse knowledge fields. Designers seek a broad understanding of principles and systems of perception, communication, and action. Graphic designers exploit rules of visual composition, form, and pattern to construct narratives or to command attention. Their work often has a persuasive intent. Information designers visualize concepts and data to enhance human understanding of complex and vital knowledge. Their work often has an enlightening or instructive intent.

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Co-op Opportunities

design and media sectors

Ronik Design + Development, Sametz Blackstone Associates Inc, Rue Gilt Groupe, BounceX, Ifactory Inc., JCDecaux North America, Mullen Advertising Inc, NBC Universal, Unispaceb Smartwebs, Inc., AutoDesk, Hubspot, Ogilvy, IDEO

news and publishing sectors

The Boston Globe LLC, Patriot Ledger, Harvard Business Publishing, HMH Books and Media

arts sectors

The Museum of Fine Arts, Boch Center

food and beverage sectors

America's Test Kitchen, Kind LLC, Best Bees Company, BevSpot Inc., The Boston Beer Company, Inc

fashion and travel sectors

New Balance Athletic Shoe Inc, Reebok International Ltd., Wayfair, The TJX Companies, Inc., Trip Advisor LLC

government and civic sectors

City of Boston, City of Cambridge, Boston Neighborhood Network, Massachusetts Convention Center Authority, MassDOT/MBTA

health care and pharmaceutical sectors

Brigham and Women's Hospital, Broad Institute of MIT and Harvard, Dana-Farber Cancer Institute, Inc., Massachusetts General Hospital, Imprivata, Inc., Vertex Pharmaceuticals

educational sector

NU Center for Advancing Teaching and Learning through Research, edX, EF Education First, WGBH Educational Foundation

financial and business sector

Commonwealth Financial Network, Fidelity Investments, John Hancock, MFS Investment Management, State Street Corporation, Thomson Reuters, The Boston Consulting Group International Inc, Talent Acquisition Group

Career Opportunities

Design Consultant

Design Lead

Design Researcher

Design Strategist

Designer

Entrepreneur

Exhibition Designer

Experience Designer

Futurist Product Designer

Product Manager

Strategist Service Designer

User Experience Designer

User Experience Manager

UX Designer

Multidisciplinary Skills
  • collaboration
  • creative problem-solving
  • critical thinking
  • data analysis
  • design research
  • design software
  • experience mapping
  • graphic representation
  • fabrication
  • facilitation
  • human factors
  • information design
  • interviews
  • leadership
  • listening
  • observation
  • personas
  • programming
  • project management
  • problem framing
  • rapid prototyping
  • semiotics
  • sketching
  • technical skills
  • typography
  • UI/UX design
  • user stories
  • user testing
  • verbal and written communication
  • visual synthesis
  • visualization
Learning Outcomes

1.Apply iterative design processes to create, revise, evaluate, and develop effective prototypes and innovative solutions.

2. Engage human-centered design research methods and systems thinking to identify and understand values, goals, motivations of intended audiences as a mode of inquiry, question framing and guide to action.

3. Develop a high level of craft and technical skills in a relevant range of media and tools and effectively weigh applicability for intended audiences and outcomes.

4. Develop and realize intent, concept and content with awareness of context and consequence.

5. Implement visual patterns incorporating text, image, diagram including temporal and spatial representations to recognize, categorize, and articulate significant form and meaning

6. Employ and embody ethical practices, team and cross-disciplinary collaboration, and effective communication and presentation skills.

7. Apply relevant communication theories and principles and appreciate the pervasive and long-term impact of design decisions on people and societies.

Graphic and Information Design learning outcomes

  1. 1. Integrate verbal and visual content in a way that is complementary, not redundant, to construct complex visual/verbal messages.
  2. 2. Utilize information and nomenclature systems, organizational grids, hierarchy, and sequence to offer audiences access to complex topics and sense making.
  3. 3. Discern the ethical implications of subjective vs. objective design, and demonstrate ability to construct content along the persuasive/informative continuum according to the needs of an audience, expectations of a client, or self-initiative.