Media Advocacy, MS

Strategic Communication for Social Change. Imagine that through one intensive degree program you could master the core skills of persuading an array of audiences to support public policies that would benefit your cause or organization. The MS in Media Advocacy is an interdisciplinary degree focused on the intersection of communication, digital media, law and policy. It is designed to teach strategic advocacy skills and prepare graduates to succeed as resilient, media-empowered citizens in a global society.


What are the clearest, crispest and most forceful arguments that can move decisionmakers in your direction?


How can those arguments be best presented in writing, through graphs and charts, in video and on social media?


What legal rules govern your efforts to push your ideas forward?


Uniquely designed through a collaboration between the College of Arts, Media and Design and the School of Law, the Master of Science in Media Advocacy is a first-of-its-kind degree that incorporates diverse disciplines – including data analytics, information visualization, documentary filmmaking, persuasive rhetoric, and digital media – and the opportunity to specialize in specific areas such as civil rights, environmental policy, experience design and more.


With this interdisciplinary curriculum, graduates will be prepared to directly and indirectly advocate for organizations, ideas and initiatives in a multitude of fields, while also becoming media-empowered citizens in a global, media-driven society. Media Advocacy graduates will be uniquely ready to navigate the new world of strategic communication in which virtually every major organization is seeking professionals able to project the organization’s vision with research-driven strategic communication techniques.


Graduate students in this program will become a part of the dynamic media innovation communities organized around StorybenchThe ScopeNuLawLab and the Center for Law, Innovation and Creativity. A variety of research projects around data storytelling, civic engagement and public policy will offer paid research opportunities.


Learn more about our projects, partners, students and faculty at

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Career Opportunities


Publicist/Press Officer


Social Media Director

Engagement Editor

Data Visualizer

Marketing Director

Web and Content Producer

Documentary Filmmaker

Multidisciplinary Skills



research and analysis

critical thinking

visual storytelling

social media

interviewing skills

digital skills

shooting and editing

production skills