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Media Advocacy, MS

The MS in Media Advocacy is an interdisciplinary degree designed to teach strategic advocacy skills to communications, nonprofit and government affairs professionals and prepare graduates to succeed as resilient, media-empowered citizens in a global society. Students can participate in Northeastern’s internationally recognized Cooperative Education program to gain valuable experience and contacts.

Learn more about our inaugural cohort and their coursework here.

  • Academics
  • Experiences
  • Interests

The Master of Science (MS) in Media Advocacy enhances students’ abilities to lead and contribute to mission advancing efforts for a wide variety of organizations – from advocacy and lobbying organizations, trade and labor groups, and non-profit entities, to strategic communication and government affairs departments. Created through a collaboration between Northeastern University’s School of Journalism and School of Law, the degree uniquely combines foundations in governmental structures and the legal system with sophisticated training in the latest communication techniques. These include social media, web communications and videography, as well as data analytics and data-driven storytelling.

As today’s organizations – from government entities to nonprofits to large corporations – increasingly understand the ways in which they must effectively communicate in visual, textual and audio forms, they are seeing a substantial need for employees and thought leaders who possess these media skills. In response, the MS in Media Advocacy equips students with the knowledge and skills necessary to apply research-driven strategic communication techniques and multi-media skills in diverse formats. The program incorporates diverse disciplines, including data and information visualization, and the opportunity to specialize in specific areas such as civil rights or environmental policy, experience design and more. With this inclusive curriculum, graduates will be prepared to directly and indirectly advocate for organizations, ideas and initiatives in a multitude of fields, while also becoming media-empowered citizens in a global, media-driven society.

Media Advocacy students will become a part of the dynamic media innovation communities organized around StorybenchThe Scope and the Center for Law, Innovation and Creativity. A variety of Fall 2018 research projects around data storytelling and immersive technologies will offer graduate research assistantship opportunities.

Learn more about our projects, students and faculty at

View University Course Catalog

Interests of Media Advocacy, MS Students

  • advocacy
  • blogging
  • civil rights
  • data journalism
  • data visualization
  • design
  • digital media
  • digital storytelling documentary
  • entrepreneurship
  • environment
  • game design
  • government agencies
  • health
  • investigative
  • legal
  • media advocacy
  • media innovation
  • multinedia
  • non-profit
  • public relations
  • reporting
  • social media
  • strategic advocacy
  • technology
  • video
  • video production
  • writing

Career Opportunities

  • Multidisciplinary Skills
    • writing
    • reporting
    • research and analysis
    • critical thinking
    • visual storytelling
    • social media
    • interviewing skills
    • digital skills
    • shooting and editing
    • production skills
    • legal design
  • Careers of Tomorrow
    • Reporter
    • Public Relations
    • Multimedia Specialist
    • Lawyer
    • Data Visualizer
    • Documentary Filmmaker
    • Web Producer
    • Non-profit and government professional

Resources for Current Students

Course Catalog

Visit the Registrar website for a course catalog and information on university core requirements.

View University Course Catalog

Course Plan

The MS in Media Advocacy consists of 32 to 36 credit hours. The program can typically be completed in three or four semesters. Students take 15 credits of required core courses and 17 to 21 elective credits.

Program Coordinators:

John P. Wihbey

Assistant Professor of Journalism and Media Innovation

Department Chair:

Jonathan Kaufman

Professor, School Director


Aleszu Bajak

Cathy Bright

Graduate Enrollment Manager

Co-op Advisors:

Michelle Hagopian

Associate Co-op Coordinator

View Journalism faculty and staff