Myojung Chung is an assistant professor of journalism and media advocacy at Northeastern University. In her research and teaching, she focuses on how the emergence of new media has changed journalism and strategic communication. She is particularly interested in how online participatory behaviors such as commenting, liking, and sharing affect audiences’ processing of news or other mediated messages, and how to make messages more persuasive and effective in the digital era. Her research also explores how non-profit organizations, particularly advocacy groups, can strategically use media to amplify voice, mobilize support for social changes, and engage target audiences in a call-to-action.
Prior to academia, she worked as a journalist and a strategic communication practitioner. She also has first-hand experiences working at the UN Headquarters and the Korean National Commission to UNESCO.