As AI systems become capable of generating images, text, music, and design at scale, the question of creativity is often reduced to whether machines can match human output. But the more important question is what becomes more valuable because of AI. CAMD programs cultivate the judgment and perspective to allow people to orient and give meaning to what AI makes possible — experimenting with the benefits and limitations of computational processes, rather than simply producing within them.
AI at CAMD
At the College of Arts, Media and Design, artificial intelligence is neither a purely technical subject nor a distant social phenomenon to be observed from the outside. We are practitioners, critics, and creators, and we bring that orientation directly to how we engage with AI — as a technology to be used thoughtfully, a cultural force to be understood critically, and a field to be shaped with intention. Our approach is organized around three interconnected commitments: creativity, critical engagement, and literacy.
A student who cultivates creative attention also learns to question the systems shaping what they see. A student who understands AI as a cultural and political form is better positioned to design with intention. This is what it means to engage with AI at CAMD: to bring the full depth of humanistic, critical, and creative thinking to bear on one of the defining technologies of our time.
CAMD research and teaching emphasizes AI literacy — with a critical and creative lens
Upcoming Events
Thu, Oct 29, 2026
9:00 — 5:00 pm
Center for Transformative Media
Media in Motion II: Shaping AI for Critical Creative Futures
Snell Library 160
360 Huntington Ave.
Boston, MA 02115