An interactive installation that invites viewers to generate tailored propaganda and conspiracy theories on a military-style portable computing center using advanced artificial intelligence and personality-based microtargeting.
Under the guise of a fictitious startup named Psybernetica, the generative persuasion application uses a Large Language Model (LLM) that has been conditioned and pre-prompted to generate polarizing and misleading content based on the characteristics a user chooses to target.
The program is capable of producing social media posts, political advertisements, or conspiracy theories that target people based on the five-factor model of personality and whether the target is liberal or conservative.
The goal of the project is to raise awareness to how easy and effective LLMs are at generating inauthentic content designed to influence politics or polarize the public.
By
Derek Curry and Jennifer Gradecki