Welcome to the School of Journalism and Media Innovation. Get ready to tell your story. The world needs journalists and communications specialists now more than ever. To dig. To investigate. To tell stories that shift perceptions, spur action, and shape our world. Yet the way those stories are being told, and where they’re being shared, is constantly changing. The School of Journalism is ready.
While the fields of journalism and media continue to evolve, so does our school. But we’re not just keeping pace, we’re setting the pace by reshaping curriculum to integrate interdisciplinary thinking. We do this by infusing new media techniques—digital storytelling, data visualization, AI, video, VR—into innovative undergraduate and graduate degree programs.
For those interested in strategic communications and public relations, we offer a comprehensive PR program to prepare students to work in a rapidly evolving industry.
Students begin with an introduction to PR concepts to gain a thorough understanding of the world of public relations and the various opportunities for communications professionals. They then move on to courses designed to ensure success in any PR setting, including Writing for Public relations and PR Practice, which provides an in-depth view of what actual PR work entails and how to become a trusted communications adviser for clients.
Our goal is simple but ambitious: To make sure our students are ready not only to become effective PR practitioners but to become the next leaders in the field. By hiring digitally savvy faculty fresh from newsrooms and PR firms including many currently working at leading publications, TV stations and websites. By finding new ways to inspire students as they put their passion into practice.
As a student, you’ll be engaged from day one. Our dynamic campus in the heart of Boston enables you to use the vibrant city as your laboratory. You’ll take courses in digital journalism, media advocacy, investigative reporting, data visualization, video, and social media–all the while working with professors who have won Pulitzer Prizes and Emmy awards. Our PR majors work in every area of the profession, among them, worldwide communications firms; boutique agencies devoted to particular sectors such as high tech or sports; in-house communications departments for major companies, non-profit groups and universities; local, state and federal agencies and political campaigns — in short, anywhere strategic communications are used to help individuals and organizations pursue their goals.
On co-op, you’ll gain real-world experience and career-making connections at media organizations in Boston and beyond, choosing from placements like the Boston Globe, WGBH, NBC Nightly News, the Washington Post, CBS radio, as well as new media organizations, and leading public relations firms like PAN Communications and Melwood Global.
Our focus on experiential learning both in and out of the classroom means students acquire foundational skills—writing, research, analysis, criticism, organization, presentation—that will serve them well as future industry leaders. We instill rigorous thinking that empowers students to ask fundamental questions, pursue hidden truths, and make a difference.
School of Journalism graduates pursue a wide range of careers in journalism and media, public relations, advocacy, and other communications fields. Whether they develop stories for the New York Times or the Wall Street Journal, produce data visualizations for the Washington Post or videos for NBC news, become a foreign correspondent, lead a climate advocacy group or advise companies on how to promote their businesses, reach new audiences, and protect their reputations, they will be ready to tell their story, their way.
Director, School of Journalism
Professor of Journalism
College of Arts, Media and Design
Northeastern University
[email protected]