People  •  Music

Wanqi Shen

At Universal Music Group, Wanqi specializes in growth strategies, social media, and influencer marketing, leveraging insights into content consumption to enhance brand influence.

While she was a graduate student, Wanqi co-authored with her classmate Yilu Liang the article “Fan economy in the Chinese media and entertainment industry: How feedback from super fans can propel creative industries’ revenue.” Published in the journal Global Media and China in 2016–2017, the piece has now been viewed or downloaded nearly 50,000 times.

Departments

Music

Education

MS, Music Industry Leadership

Professional Experience

Greater China Marketing & Content Strategy Manager at Universal Music Group (UMG)