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School of Journalism Assistant Professor John Wihbey gave his thoughts on Yankee Magazine’s success in an age where print newspapers and magazines are becoming increasingly scarce.

“[Yankee Magazine has] a virtual lockdown on a certain niche — vacation, food, and travel for a particular region. … A decent analog might be vinyl records, which have a retro, vintage appeal among a certain crowd,” said Wihbey.

Read the full story at The Boston Globe