Investigate human needs and experiences to devise improved services, systems and environments.
Design is the practice-based discipline that poses important questions about—and provides significant answers to—how we live. Designers are needed when we don’t know what is needed as well as when we think we do. Designers propose alternative futures and create new choices using principles and processes to create, compose, and construct meaning in diverse knowledge fields. Designers seek a broad understanding of principles and systems of perception, communication, and action. Experience designers take a holistic and integrative approach that focuses on the quality of the human experience in concrete situations. They employ research, analysis, creativity and technology as tools to understand human goals, needs, and desires. Their work examines and improves contexts, systems, services or events.
design and media sectors
Ronik Design + Development, Sametz Blackstone Associates Inc, Rue Gilt Groupe, BounceX, Ifactory Inc., JCDecaux North America, Mullen Advertising Inc, NBC Universal, Unispaceb Smartwebs, Inc., AutoDesk, Hubspot, Ogilvy, IDEO
news and publishing sectors
The Boston Globe LLC, Patriot Ledger, Harvard Business Publishing, HMH Books and Media
The Museum of Fine Arts, Boch Center
food and beverage sectors
America's Test Kitchen, Kind LLC, Best Bees Company, BevSpot Inc., The Boston Beer Company, Inc
fashion and travel sectors
New Balance Athletic Shoe Inc, Reebok International Ltd., Wayfair, The TJX Companies, Inc., Trip Advisor LLC
government and civic sectors
City of Boston, City of Cambridge, Boston Neighborhood Network, Massachusetts Convention Center Authority, MassDOT/MBTA
health care and pharmaceutical sectors
Brigham and Women's Hospital, Broad Institute of MIT and Harvard, Dana-Farber Cancer Institute, Inc., Massachusetts General Hospital, Imprivata, Inc., Vertex Pharmaceuticals
NU Center for Advancing Teaching and Learning through Research, edX, EF Education First, WGBH Educational Foundation
financial and business sector
Commonwealth Financial Network, Fidelity Investments, John Hancock, MFS Investment Management, State Street Corporation, Thomson Reuters, The Boston Consulting Group International Inc, Talent Acquisition Group
Futurist Product Designer
Strategist Service Designer
User Experience Designer
User Experience Manager
- creative problem-solving
- critical thinking
- data analysis
- design research
- design software
- experience mapping
- graphic representation
- human factors
- information design
- project management
- problem framing
- rapid prototyping
- technical skills
- UI/UX design
- user stories
- user testing
- verbal and written communication
- visual synthesis
1.Apply iterative design processes to create, revise, evaluate, and develop effective prototypes and innovative solutions.
2. Engage human-centered design research methods and systems thinking to identify and understand values, goals, motivations of intended audiences as a mode of inquiry, question framing and guide to action.
3. Develop a high level of craft and technical skills in a relevant range of media and tools and effectively weigh applicability for intended audiences and outcomes.
4. Develop and realize intent, concept and content with awareness of context and consequence.
5. Implement visual patterns incorporating text, image, diagram including temporal and spatial representations to recognize, categorize, and articulate significant form and meaning
6. Employ and embody ethical practices, team and cross-disciplinary collaboration, and effective communication and presentation skills.
7. Apply relevant communication theories and principles and appreciate the pervasive and long-term impact of design decisions on people and societies.
Tuition & Aid
Alumna Natasha Taylor Embraces Creativity to Have an Impact While Having Fun – and Empowers Other Entrepreneurs to Do the Same
Northeastern alumna Natasha Taylor is a designer, creator, and marketer who co-leads a small business, has worked in full-time graphic design roles across various industries, and stays involved in volunteer work – all while supporting and mentoring other women entrepreneurs […]Read the full story
CAMD Alumni Support & Contribute to Positive and Productive Online Learning Environment
During these challenging – and completely digital – times, the CAMD community has unified, collaborated, and continued to inspire in innovative and valuable ways. CAMD alumni of various backgrounds, career paths, and locations have been at the center of many […]Read the full story
Northeastern Alumna Danielle Morimoto Designs for the Future as Senior Experience Designer at Adobe
Alumna Danielle Morimoto, who graduated from Northeastern with a BFA in Graphic Design, is a Senior Experience Designer at Adobe. Working on the Emerging Design team in San Francisco, Danielle is always thinking about the future of technology and tackling big […]Read the full story
Northeastern Alumnus Wells Riley Works at the Intersection of Design and Technology in the Heart of San Francisco’s Start-Up Scene
Northeastern alumnus Wells Riley is an experienced product designer, creative, and leader based in San Francisco. He graduated from Northeastern with a bachelor’s degree in Graphic Design, and has been working in the field ever since. Five years ago, he […]Read the full story