- Ability to work under pressure
- Creative problem-solving skills
- Critical thinking
- Leadership skills
- Performance and presentation skills
- Project management skills
- Verbal and written communication skills
This program is designed to teach public relations and strategic communication theories and practices, with an emphasis on enhancing the ability to promote the image and mission of an organization or business.
Students study various facets of PR from brand promotion, content creation, and social media to crisis communication, media relations, community relations, reputation management, and marketing communications. A particular focus will be on sophisticated training in the latest communication techniques including social media, web communications and videography, as well as data analytics and data-driven storytelling.
Program graduates will be equipped with the technical skills they need to break into the PR field and the management skills they need to advance in the professional arena. The needs for these skills have increased exponentially in recent years as diverse organizations understand that they need to develop effective messaging communicated in visual, textual, and audio form through multi-, online-, and social media. The goal of the program is to empower students to promote the public agenda of employers ranging from industry leaders, to mission-driven organizations, to strategic communications groups and political consulting firms.